Premiere Napa Valley 2024

premiere napa valley 2024

Register to Bid Online

Access the action by registering through Sotheby's. While in-person attendance is sold out there is still time to participate virtually. The deadline for virtual registration is Friday, February 23 at 1 p.m. PST.

Register to Bid



About the Premiere Napa Valley Auction

Premiere Napa Valley is an auction of one-of-a-kind wines offered as futures to members of the wine trade each February. Since 1997, winemakers across Napa Valley have contributed lots of 240, 120 or as few as 60 bottles of unique wine, wines that express the soils, microclimates and remarkable personalities that make up the Napa Valley. Each lot is sold to a single member of the wine trade who then offers it to his or her top clients and collectors.

This year, Premiere Napa Valley will culminate with the live-streamed auction on Saturday, February 24 in St. Helena, California, with virtual and in-person events taking place in the days and weeks leading up to the auction. Beyond being an auction, Premiere Napa Valley is an opportunity to connect with Napa Valley’s leading winemakers, learn about the region, discover new vintages and ultimately to reconnect with the region.

As a member of the wine trade, we invite you to register to participate virtually or in-person.


    Virtual opportunities include:

  • An opportunity to bid starting approximately two weeks prior to the live-streamed auction
  • A selection of auction lot samples shipped to you to taste
  • An opportunity to set up one-on-one meetings with winemakers to learn about their action lots and explore business opportunities
  • A virtual education webinar to learn about the region hosted by a leading wine personality on Tuesday, February 20
  • The live-streamed auction and the “Live before the Live” pre-show on Saturday, February 24
  • Information and educational material for you and your team on recent vintages of Napa Valley wines

    In-person opportunities include: SOLD OUT 

  • An opportunity to bid starting approximately two weeks prior to the live-streamed auction
  • A virtual education webinar to learn about the region hosted by a leading wine personality on Tuesday, February 20
  • The Steering Committee Welcome Reception and Tasting on Wednesday, February 21
  • Premiere Napa Valley welcome reception on Wednesday, February 21 (past successful bidders only)
  • The Premiere Napa Valley Grand Tasting on Friday, February 23
  • The Premiere Napa Valley Live Auction and Lunch on Saturday, February 24
  • Invitations to more than 30 winery preview events taking place during Premiere week
  • Information and educational material for you and your team on recent vintages of Napa Valley wines

We will also host an in-person remote bidder events in London. More information to come.


Meet the Steering Committee

  • Meghan Zobeck (Chair), Burgess Cellars
  • Jean Hoefliger, AXR Napa Valley
  • Philana Bouvier, Demeine Estates
  • Will Dale, TATE
  • Melissa Devore, Amici Cellars
  • Tyler Elwell, La Jota Vineyard Co.
  • Andy Erickson, Favia
  • Priyanka French, Signorello Estate
  • Lindsey Gorfine, Chappellet Vineyard
  • Brad Groper, Long Meadow Ranch Winery
  • Avery Heelan, Larkmead Vineyards
  • Amber Mihna, Staglin Family Vineyard
  • Jason Moulton, Whitehall Lane
  • Janet Pagano, BRAND Napa Valley
  • Steve Reynolds, Reynolds Family Winery
  • Michael Scholz, S. Supéry Estate Vineyards & Winery
  • Doug Shafer, Shafer Vineyards
  • John Skupny, Lang & Reed Napa Valley
  • Pamela Starr, Crocker & Starr Wines
  • Josh Wideman, Pine Ridge Vineyards




This website uses cookies.
Learn more about our privacy policy.
Dismiss this notice