Press Releases

Welcome to the press releases page. Here you will find the latest press releases and updates.

• Premiere Napa Valley Brings Trade Together in a Meaningful Show of Support

  
  

  Saint Helena, CA - Premiere Napa Valley 2026 once again served as a meaningful gathering point for the wine trade. From celebratory preview tastings that buzzed with energy, to shared moments between winemakers and buyers, the week was defined by enthusiasm for coming together again and shared purpose around wine.

  
  Published on: February 21, 2026

• Sold Out Premiere Napa Valley Kicks Off, Celebrating Craftsmanship and Coming Together

  
  

  Saint Helena, CA - Premiere Napa Valley Week is here with tastings beginning today and culminating in a live auction on Saturday, February 21. While in-person registration sold out weeks ago, wine trade buyers from around the world can still participate virtually. 

  
  Published on: February 17, 2026

• Bidding on Premiere Napa Valley Lots Now Open

  
  

  Saint Helena, CA - Bidding is now open on lots in the 2026 Premiere Napa Valley wine auction. Licensed wine trade members may register to bid online at Sothebys.com or participate in person during Premiere week in Napa Valley. 

  
  Published on: February 6, 2026

• Industry to Come Together at Premiere Napa Valley 2026 – Registration Now Open

  
  

  Saint Helena, CA - Registration is now open for the 30th Annual Premiere Napa Valley, taking place February 18-21, 2026. Hosted by the Napa Valley Vintners (NVV), this year will be a week-long celebration of Napa Valley wine and community along with a first look at the highly anticipated 2024 vintage. 

  
  Published on: September 22, 2025