Winemaker, The Vice
Malek Amrani is an entrepreneur at the helm of The Vice Wine. The Vice Wine has grown into a luxury brand that reflects the values of its founders: quality, sustainability, sophistication, and health. A self-made leader in the wine and spirits industry, Malek moved from Morocco to New York City at a young age. He got a humble start in hospitality by working as a barback at a local restaurant, and realized he wanted to work his way up the industry. He soon became the beverage director of an upscale restaurant in Manhattan. After a decade as a highly successful wine distributor in the beverage industry, Malek knew what he truly wanted to do: produce Napa Valley wines with primary goal to offer consumers exceptional quality Napa Valley wine at an affordable price.
With a firm belief that luxury and accessibility can truly go hand in hand, his vision was to create a brand that would allow even an everyday occasion to be marked by a fabulous wine. The result is The Vice Wine—a family-run, boutique enterprise that prides itself on small batches of inspired wines.
The grapes that go into The Vice Wine are sourced from select vineyards throughout the Napa Valley—chosen because they are the finest representation of both the varietal and the AVA. All of the vineyards under contract are certified organic (CCOF), and the resulting wines are exclusively single-vineyard to maintain the integrity of the grape.
Country born: Morocco
Education: WSET L3. Self-educated in wine since the age of 18. Travelled to most of the world’s major wine producing regions.
Years in the wine industry: 10-15 years
Honors / Awards:
-10 consecutive annual sales awards “sales representative of the year” Diageo & Moet Hennessy New York
-Multiple 90+ wines by Wine Spectator and James Suckling
Less is more. Minimal intervention from the vineyards to the cellar. No blending (100% varietal and 100% single vineyard wines when possible). No additions and no filtration to keep The Vice wines as a true expression of the grape varietal they are made of, and the terroir they come from.