Why register for Premiere Napa Valley?
This is the year to come out and support Napa Valley, as we're counting on your support more than ever before. Premiere Napa Valley's success is critical to the success of the Napa Valley Vintners and the Napa Valley region.
Our vintners' top priority is connecting with you, our key partners in the wine trade. We will be hosting a series of virtual educational classes, online winery celebrations and even a few small-sized gatherings in Napa Valley. The full schedule of events will be available to registered bidders beginning April 13.
How to taste these unique wines?
Napa Valley winemakers craft their finest, most innovative and creative wines exclusively for Premiere Napa Valley, and you will have an opportunity to taste a selection of these wines. Registered participants will request wines they are interested in tasting on April 13 and samples will be available for tasting on May 28. The wineries of the wines you will receive will be in touch to book you for one-on-one appointments throughout Premiere week to taste the wines together.
What wines will be represented in this year's auction?
Winemakers are excited to debut the elegant 2019 vintage at this year's Premiere Napa Valley and a handful of wineries will provide a sneak peek of the wines from 2020.
Why join virtually?
We understand that it may not be the right time to travel again, our goal is your comfort and safety, and we are thrilled to meet you where you are. To get the most out of your participation, we will be hosting a series of virtual educational classes, online winery celebrations as well as one-on-one appointments to taste the wine samples you will receive.
Why join in person?
Early summer is a wonderful time in the valley. We invite you to join us here to see firsthand how beautiful it is. In-person, we'll plan for appropriately distanced, small-size gatherings. You'll be far enough away to be safe, yet close enough to reconnect and share a glass of wine.
When to bid?
Bidding opens online on Thursday, June 3 and will conclude on Saturday, June 5 at 12:00 a.m. PST via a live virtual auction powered by Zachys.
How to bid?
When bidding online, you have the option either to bid the next increment or to specify a maximum bid that may be higher than the current bidding level of the lot. If you bid two or more increments above the current bid, our system will automatically continue to bid for you if there is additional competition on the lot, up to your maximum. Should someone outbid your maximum bid, you will be alerted via email that you have been outbid. If you wish to compete further, you can do so at any time until the auction closes.
The live-streamed auction will have an auctioneer who will introduce the lot, start the bidding at the current highest bid, and then accept bids via in-person, online, or over the phone to close the lot. Best to be logged in and ready to bid as the closing of lots will happen quickly.
I have more questions! Who can I contact?
You may contact the Napa Valley Vintners Trade Relations Director Brandy Leonards for more information.