What makes Premiere Napa Valley so special?

These wines, each created by the winemaker only once, are offered as futures at auction exclusively to restaurateurs, retailers and other members of the wine trade. Premiere Napa Valley wines are the most unique, and some of the very best wines made in Napa Valley.

Though reminiscent of how Hospice de Beaune wines are produced, the process is uniquely American. The winemakers take a gloves-off approach, often using varieties they may not bottle as a stand-alone, or perhaps a noted white-wine-only house producing a red wine. These wines are innovative and showcase Napa Valley's sense of exploration in fine winemaking.

Watch as members of the wine trade talk about what makes Premiere Napa Valley so unique, and why they keep coming back year after year.