Converting an existing consumer account to trade...

NVV accounts are available for wine enthusiasts, members of the wine trade and media. An account is valid across multiple websites provided by the Napa Valley Vintners. Consumer accounts are standard for individuals interested in Napa Valley wines. Trade accounts are appropriate for members of the Wine Trade, including wine retailers, sommeliers, importers, restauranteurs and wine educators. Media members should contact the Napa Valley Vintners main office to be added to our media list.

Premiere Napa Valley is a trade event. Attendence is by invitation only and requires a valid liquor license. If you believe you are eligible under these criteria, you may convert your existing consumer account to trade.

STEP 1 of 2: Begin by logging in to your existing NVV Account



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