HALL Family Wines
Alison Frichtl Hollister, Senior Winemaker
Alison Frichtl Hollister didn't take the conventional path to making wine. Growing up in a creative household, she always viewed the world through an artistic eye and her love for the winemaking craft came through her desire to create something new. Having been introduced to American winemaking after living in the prominent Willamette Valley, Oregon as a teenager, she earned her B.S. degree in Biology from the University of Puget Sound in Tacoma, Washington. After graduation, she was hired at Etude Wines in 2006, and planted roots in Napa Valley.
Alison joined HALL Family Wines in 2008. She has grown with the luxury brand during her tenure, serving in many roles, including Enologist and Assistant Winemaker. In 2016, Allison was tapped to lead the new BACA brand, creating premium Zinfandels from some of the top vineyards and appellations throughout California. In 2020, Hollister was promoted to Senior Winemaker for HALL Family of Wines working on the HALL, WALT and BACA Wines under the direction of Director of Winemaking, Megan Gunderson.
When she’s not making wine, Hollister can be found fermenting everything from kombucha to kimchi, sketching in the studio, and remodeling the Howell Mountain home she shares with her husband Bruce, a landscape designer and artist.
Country born: USA
Years in the wine industry: 10-15 years
Given the breadth of resources for contemporary winemaking that HALL provides, my approach is choosing the appropriate tools on hand to craft complex, honest, drinkable wines.